Rolled Up | Rolled Up, coming soon to Hillcrest!
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James Markham created MOD Pizza, Pieology and Project Pie…you know, that whole build your own pizza segment. But he wanted to do something completely different AND healthier.  That’s Rolled Up, giant sushi rolls and fusion rolls…hand line caught tuna, sake marinated short ribs, farm raised yellowtail, Bitchin’ Sauce….. and lots more cool stuff.


We like to think outside the typical food box. Who says certain foods don’t go together? Who makes these rules? It doesn’t matter ‘cuz we don’t follow the rules anyway. Our food is globally inspired…some of the best flavors from different cultures all rolled up (yes we just said that) together.


If you aren’t easily offended, try our gourmet  very/inappropriate quote cookies…’ll love ’em.


Feels Good0%
Globally Inspired Flavors0%
Very Cool People0%
Awesome Value0%









RICE CHIPS     $2-



QUOTE COOKIES     2 for $3-






-BOYLANS (cane sugar, no artificial colorings, no preservatives)








BOXED WATER     $1.50



T-SHIRT     $15-



****ADD EXTRA PROTEIN****     $2-


“Anyone can hire someone to design a store for them – interior designer, chef, kitchen consultant etc….but how can those people really convey the DNA of what you are creating?  I will give you the answer; they can’t. A restaurant, its food, its vibe – that feeling you get when you walk in has to be authentic, it can’t be store bought. It’s about carefully crafting the elements in the food, the design and cultivating a culture.  That’s what we did at Rolled Up to make it a very cool place. Come check it out”  – James Markham


We actually spend time picking these….

Do not go where the path may lead, go instead where there is no path and leave a trail

-Ralph Waldo Emerson

The time is always right to do what is right
-MLK Jr.
I'm not saying your stupid, its just that you got bad luck when it comes to thinkin
-lots of people
the people who really suck know who they are and they have to live with themselves
-James Markham
reality is the other person’s idea of how things should be
- John M. Shanahan
only dead fish swim with the current
- James Markham
it is easier to resist at the beginning than at the end
- Leonardo da Vinci
you have to plan for success, it wasn’t raining when Noah built the ark
- Howard Ruff
no man is rich enough to buy back his past
- Oscar Wilde ( love this one)
opinion is ultimately determined by the feelings, and not by the intellect
- Herbert Spencer
i am more afraid of an army of sheep led by a lion than an army of lions led by a sheep
- Charles Maurice
doors don’t slam open
- John M. Shanahan
never mistake motion for action
- Ernest Hemingway
man is the only animal that can remain on friendly terms with the victims he intends to eat until he eats them
- Samuel Butler
you can never plan the future by the past
- Edmund Burke
if you pick up a dog and make him prosperous, he will not bite you. This is the main difference between a dog and a man
- Mark Twain
you may be disappointed if you fail, but you are doomed if you don’t try
- Beverly Sills
we will either find a way or make one
- Hannibal
i can’t give you the formula for success, but i know the formula for failure…trying to please everyone
- Herbert Bayard Swope
whoever gossips to you will gossip of you
- Spanish Proverb
the devils boots don’t creak
- Scottish Proverb
clear your mind of can’t
- Dr. Samuel Johnson
kill a man, and you are a murderer, kill millions of men, and you are a conquerer, kill everyone and you are a god
- Theognis
luck is infatuated with the prepared
- Persian Proverb
necessity never made a good bargain
- Benjamin Franklin
a guest sees more in an hour than the host in a year
- Polish Proverb
fortune and success favors the bold but abandons the timid
- Latin Proverb
a synonym is a word you use when you can’t spell the other one
- Baltasar Gracian
being defeated is temporary. giving up is what makes it permanent
- Marlene dos Savant
a good player plays where the puck is, a great player plays where the puck is going to be
- Wayne Gretzky
a man is as faithful as his options
- Chris Rock
behind every great man is a woman rolling her eyes
- Jim Carrey
roses are red, violets are blue, i’m schizophrenic, and so am i
- Bill Murray
baseball is 90 percent mental and the other half is physical
- Yogi Berra
when you come to a fork in the road, take it
- Yogi Berra
askhole - a person who constantly asks your advice, but always does the opposite of what you told them
there are only 3 things women need in life: food, water and compliments.
- Chris Rock
women are cursed and men are the proof
- Roseanne
all women are crazy and all men are stupid, and the reason all women are crazy is because all men are stupid
- George Carlin
my wife and i were happy for 20 years - then we met
- Rodney Dangerfield
i love you like a fat kid loves cake
Facebook should have a limit on how many times you can change your relationship status. after 3 it should default to “unstable”
be a yardstick of quality. some people aren’t used to an environment where excellence is expected
- Steve Jobs
innovation distinguishes between a leader and a follower
- Steve Jobs
if you aren’t going all the way, why go at all?
- Joe Namath
there may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do
- Derek Jeter
success is where preparation and opportunity meet
- Bobby Unser
if winning isn’t everything, why do they keep score?
- Vince Lombardi
don’t keep a man guessing for too long, he’ll find the answer somewhere else
- Mae West
i love being married. it’s so great to find that one person you want to annoy for the rest of your life
- Rita Rudner
you miss 100% of the shots you don’t take
- Wayne Gretzky
whether you think you can or think you can’t, you’re right
- Henry Ford
the question isn’t who is going to let me; it’s who is going to stop me
- Ayn Rand
i would rather die of passion than boredom
- Vincent Van Gogh
decide that you want it more than you are afraid of it
there is a difference between giving up, and knowing when you have had enough
can all your worries add a single moment to your life? Matthew 6:27
i tried to drown my sorrows but the bastards learned how to swim
- Frida Kahle
the two most important days in your life are the day you are born, and the day you find out why
- Mark Twain
it’s better to look back and say “i can’t believe i did that” than to look back and say “i wish i did that”
when a woman says “what?”, it’s not because she didn’t hear you..she’s giving you a chance to change what you said.
character is how you treat those who can do nothing for you
making a big life change is scary. but, know what’s ever scarier? regret
don’t look back. you’re not going that way
doubt kills more dreams than failure ever will
don’t ever mistake my silence for ignorance, my calmness for acceptance and my kindness for weakness
i’m not telling you it’s going to be easy, i’m telling you it’s going to be worth it
don’t mistake my kindness for weakness, i am kind to everyone, but when someone is unkind to me. weak is not what you will remember about me
- Al Capone
if it’s important to you, you will find a way. if not you’ll find an excuse
sometimes you will never know the value of a moment until it becomes a memory -Dr Seuss
whatever you are, be a good one
- Abraham Lincoln
the secret of change is to focus all your energy, not on fighting the old, but building on the new
- Socrates
i have no special talent, i am only passionately curious
- Albert Einstein
tough times don’t last, tough people do
if you’re not willing to risk it all then you don’t want it bad enough
remember to always be yourself. unless you suck
i have CDO, it’s like OCD but all the letters are in alphabetical order… they should be
never love anybody who treats you like you’re ordinary
- Oscar Wilde
i like to make people comfortable with being uncomfortable
- James Markham
i don’t care what you think of me, cuz it can’t be half as bad as what i think of you
what screws us up in life is the picture in our head of how it’s supposed to be
true love is waking up next to your partner and thinking, “i could smother them in their sleep or make breakfast….sigh, pancakes it is”
time has a wonderful way of showing us what really matters
you are free to choose, but you are not free from the consequences of your choice
do or not do. there is no try
- Yoda
i would challenge you to a battle of wits, but i can see that you are unarmed
- William Shakespeare
we either make ourselves miserable or we make ourselves strong. the amount of work is the same
- Carlos Castaneda
the problem with the world is that the intelligent people are full of doubts, and the stupid ones are full of confidence
i’m only responsible for what i say not for what you understand
airports see more sincere kisses than wedding halls, the walls of hospitals have heard more prayers than the walls of churches
chivalry isn’t dead, it just followed wherever being lady-like went
some people really suck. avoid them
your past is just a story. once you realize this, it has no power over you
what would you do if you weren’t afraid?
why is it called beauty sleep when you wake up looking like a troll?
i love asking kids what they want to be when they grow up because i’m still looking for ideas
don’t be upset by the results you didn’t get with the work you didn’t do
everything happens for a reason. but sometimes the reason is that you’re stupid and you make bad decisions
never put off ’til tomorrow what you can straight up cancel
life is hard; it’s even harder if you’re stupid
i’d rather have an honest enemy than a fake friend
dear inventor of tampons, how awkward was it for you to explain your invention to everyone?
we met for a reason, either you’re a blessing or a lesson
when you come out of the storm you won’t be the same person that walked in. that’s what the storm is all about
whoever is trying to bring you down, is already below you
if someone breaks your heart just punch them in the face. seriously, punch them in the face and go get some ice cream
someone else is happy with less than you have
become wildly successful without becoming a jerk no one likes
it’s funny how when i’m loud people tell me to be quiet. but when i’m quiet, people ask me what’s wrong with me
be sure to taste your words before you spit them out
people who use a lot of swear words tend to be more honest & trustworthy, human behavioral studies suggest
friends ask you why you’re friends already have a shovel to bury the loser that made you cry
everything you want is on the other side of fear
good things come to those who work their butts off and never give up
some people are like clouds. once they are gone, it’s a beautiful day
texting is a brilliant way to miscommunicate how you feel, and misinterpret what other people mean
every exit is an entrance to somewhere else
if you want to be out front, then act as if you’re behind
- Lao Tzu
when your past calls, don’t answer. it has nothing new to say
amazing people don’t just happen
hangry - showing or having a strong feeling of annoyance or hostility caused by lack of food
do your thing and don’t care if they like it
- Tina Fey
wish me luck in the olympics…..just kidding..…i’m on my fourth cupcake
my therapist thinks i’m too judgmental, but that’s because he’s an idiot
i can accept failure, but i can’t accept not trying
- Michael Jordan
somewhere out there there is a tree, tirelessly producing oxygen so you can breathe…i think you owe it an apology
try. learn. improve. repeat.
never forget who was there for you when no one else was
i love everybody. some i love to be around. some i love to avoid and others i’d love to punch them in the face
i tried to be normal once. worst two minutes of my life
camping: where you spend a fortune to live like a homeless person
respect your parents….they passed school without google
after tuesday even the calendar goes WTF
common sense is like deodorant. the people who need it most never use it
i don’t have an attitude problem. you have a problem with my attitude and that’s not my problem
i am learning to trust the journey even when i don’t understand it
once you’ve accepted your flaws no one can use them against you
don’t ever wrestle with a pig. you’ll both get dirty, but the pig will enjoy it
you can learn a lot from your mistakes when you aren’t busy denying them
i’m not saying your stupid, it’s just you have bad luck when it comes to thinking
everyone is entitled to their opinion, it’s just that yours is stupid
imitation is the sincerest form of being annoying
do you ever see the first sentence of a text message and just think “i do not have time for this”
don’t blame the holidays….you were fat in August
i have officially run out of excuses…i will likely be a little late because of who i am as a person
we’ve been through a lot together and most of it was your fault
never mistake my silence for weakness. no one plans a murder out loud
here is a list of ways to win an argument with a woman
you are what you do, not what you say you’ll do
success is the ability to go from one failure to another with no loss of enthusiasm
my doctor asked me if any members of my family suffered from insanity, i told him no, we all seemed to enjoy it
there is no need to repeat yourself. i ignored you just fine the first time
my favorite part of winter is watching it on tv from san diego


Our Place

3884 4th Ave.

San Diego, Ca 92103


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